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They wanted to inspire a lifetime of learning.

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VIDEO

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USER RESEARCH

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STRATEGY

Aspire is closely aligned with AT&T’s brand promise and vision, empowering the individual to take personal control of their learning, and realize their highest potential… 

• Human progress, limitless possibilities

• Available and democratizing

• Self-directed — anywhere, anytime

• Intuitive, intelligent and human

• Immersive, engaging, fulfilling

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BRAND

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MESSAGING

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CONCEPT

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LOGO DESIGN

 
AT&T Aspire works toward an America where every student graduates high school equipped with the knowledge and skills to strengthen the nation’s workforce.
— Randall Stephenson, AT&T Chairman and CEO
 

ADS

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IN THE NEWS

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AT&T Commits $18 Million to Youth Programs with Mentoring at White House Event

AT&T Chairman and CEO Randall Stephenson joined President Obama today to commit $18 million to education programs with a youth mentoring component. This funding supports the company’s goal of providing youth across the country 1 million hours of mentoring by AT&T employees through the end of 2016...  View Article

 
 
 

 

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